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bigbasket x TATA
designing pre-marathon run

For the warmup for the TATA Ultra marathon, we were asked to take control of the how the pre-marathon 2024 would look like. Since it happens every year, it had to look fresh and presentable, and a feeling that it has been revamped since 2024.
It was divided into 2 distinct segments - 10K RUN and the 16K RUN (10M RUN).
Both of them had to be visually distinguishable in terms of color.
Along with the collaterals that we were supposed to do, we added additional animated videos for the routes.
brief for the project
making the marathon logo
colors
typeface
Proxima Nova
for the headers/titles
Manrope
for the content
BEBAS NEUE
for logo(s)

10K and 16K route
marathon jerseys
medal & it's band

the marathon event

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