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bigbasket  x  TATA

designing pre-marathon run

bbxTUM_CLM-banner.jpg

For the warmup for the TATA Ultra marathon, we were asked to take control of the how the pre-marathon 2024 would look like. Since it happens every year, it had to look fresh and presentable, and a feeling that it has been revamped since 2024.

It was divided into 2 distinct segments - 10K RUN and the 16K RUN (10M RUN). 
Both of them had to be visually distinguishable in terms of color.

Along with the collaterals that we were supposed to do, we added additional animated videos for the routes.

brief for the project

making the marathon logo

colors

typeface

Proxima Nova

for the headers/titles

Manrope

for the content

BEBAS NEUE

for logo(s)

10K and 16K route

marathon jerseys

medal & it's band

medal strip_1.5x.png

the marathon event

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