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Swiggy NYE box
UNBOX 2023
The Project
With a focus on innovation and strategic storytelling, we have created digital experiences that resonate deeply with audiences, while producing eye-catching campaigns that have garnered millions of views both in India and globally. From crafting seamless user interfaces to producing compelling visual narratives, our work continues to captivate and engage, reinforcing our reputation as a dynamic force in the world of advertising and design.
CHALLENGES
In the week leading up to New Year's Eve, Swiggy wanted to present its restaurant partners with the year's sales data in a way that it wouldn't look like just plain statistics.
SOLUTIONS
To put a creative spin on the straightforward information and to turn it into something that the target audience would look forward to, we made into a New Year's Gift Box.
OUTCOME
Everything put together, along with quirky, punny copy made for an interesting new year's gift while giving them their annual performance reports. From something that could've easily been missed, the NYE Box turned into something that people were looking forward to. If we are to believe the words of the restro partners, it did not disappoint. In fact, it lived up to the hype generated by the teaser.
DESIGNS
NYE box
Calendar'23
Emailer
Coffee thermos
Poster
Whatsapp forward
Letter from the CEO
Initial design for the box
The final NYE box 2023
The project commenced with the conceptualization of the box's design. Numerous ideas and design iterations were explored, taking into consideration various aspects such as the box's shape, opening mechanism, and material. These factors played a crucial role in determining the overall design impact.
Given that the box was intended to be distributed during the New Year, the design aimed to incorporate elements representing food, delivery, celebration, and love.
the calendar'23
inside the box
Framed Poster
The poster provide a comprehensive overview of various statistics, including orders, purchases, and other relevant data.
Thermos Flask
The coffee thermos serves as a unique and novelty gift within the box.
Letter from the CEO
The letterhead consists of a special "Thank You" letter, personally penned by the founder and CEO of Swiggy.
Emailer (digital)
The emailer serves as a digital replica of the framed poster, encompassing all its content and design. Its purpose is to distribute the statistical information to those restaurant owners who did not receive the NYE box.
Whatsapp Teaser
The WhatsApp message serves as a teaser for the NYE gifting box, specifically targeting restaurant owners who will be receiving it. Additionally, it is also sent to owners who will only be receiving the emailer instead of the physical box.
typefaces
HEADER
PRIMARY
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